About us

Alla Kesser Gross

Alla, a certified expert in etiquette and manners, is the #1 Amazon Bestselling Author, who blends personal growth and professional progress, offering invaluable guidance to both teens and corporations. Founder of LLUXXALL School of Etiquette and Manners, she brings years of experience in promoting businesses, conducting etiquette instruction, and fostering healthy, stylish work environments. She helps organizations thrive and empowers future generations to grow as confident, socially mature professionals.

Raised in Ukraine, Alla now resides in San Diego. Her career began with understanding the value of education, human psychology, and potential for tangible and mental growth. Her experience as a pianist and music educator, special education teacher, music therapist, journalist in New York, and a mother of three offered insights into the necessity of etiquette and manners, thereby becoming a respected trainer and entrepreneur today.

Alla holds a Master’s degree in Music & Literature from the University of Western Ontario and another in Special Education from New York. A former board member of the Music Teachers Association of California, she believes that positive influences today build a prosperous future, with rewarding results emerging from a vision that appreciates shared benefits.

Beyond her impressive professional accomplishments, Alla's career is peppered with prestigious recognitions. In 2023, she became an honored listee in the Marquis Who's Who. She also won the San Diego Power Woman award, reflecting her immense contribution to her community. Furthermore, Alla joined the esteemed ranks of columnists at the Rock&Glow Teen Hub under the moniker "Ask Alla". Here, she shares her wisdom with teenagers, answering their queries and providing practical advice. The year 2023 also marked Alla's TV appearance on "The Breaking Barriers," a popular show produced by Michael Taylor, a renowned three-time Emmy award winner.

Alla’s book "The Modern Teen’s Etiquette Playbook: Confidence, Communication, and Online Presence for the 21st Century" earned her #1 Amazon Bestselling Author. As Alla looks ahead, she is working on publishing her second book "Elegance Unveiled: Mastering Femininity through Timeless Etiquette." Alla continues to believe in the transformative power of education and manners, underlining her commitment to fostering a socially aware and self-confident younger generation.

Today, Alla remains committed to her mission, armed with an unwavering belief in the power of etiquette, education, and personal growth. She understands that while achievements are crucial, it is the journey and the lessons learned along the way that truly define us. To Alla, every experience is an opportunity for growth and a stepping stone toward becoming the best version of oneself.